VeriFone Systems, Inc. (NYSE: PAY) and MasterCard(NYSE: MA), announced today an agreement that enables consumers and merchants to use the MasterCard MasterPass™service, unveiled at Mobile World Congress, at the point of sale – both at the register and in the aisle.
VeriFone and MasterCard plan to integrate MasterPass as a cloud-based payment option within VeriFone’s GlobalBay Mobile Point of Sale (mPOS) and GlobalBay Clienteling applications. This will allow shoppers to access their MasterPass wallet accounts to pay from anywhere in the store on mobile devices – such as smart phones and tablets – using the GlobalBay software. Additionally, VeriFone will continue to support contactless acceptance of the MasterPass wallet.
MasterPass is the evolution of PayPass Wallet Services, which was announced in Spring of 2012 and has been in a production trial with select merchants and issuers. The digital service allows consumers to use any payment card or enabled device to discover enhanced shopping experiences that are as simple as a click, tap or touch – online, in-store or anywhere.
VeriFone’s GlobalBay mPOS application helps retailers improve the overall customer experience by enabling them to arm associates with mobile devices to scan items, apply coupons and discounts, and complete transactions from any location in the store. The GlobalBay Clienteling application helps build more personal and profitable customer relationships by enabling associates to record consumer preferences and buying habits, and leverage customer data for promotions and cross-selling. The MasterPass integration will take the commerce experience further, combining retailer data with actual purchase data for more targeted customer offers.
“Consumers want to shop and pay in whatever way best fits their needs and lifestyles, from every device they have, with a simple tap, click or touch at the register, in the aisle, at home, on the go – or anywhere else,” said Ed Olebe, group head, MasterPass Services, MasterCard. “We look forward to working with VeriFone, a world leader in enabling new forms of payment acceptance at the point of sale – wherever that may be, to help deliver easy, fast and secure ways to make in-store payments and create new shopping experiences for merchants and consumers alike.”
“VeriFone is continuing to improve the consumer shopping experience and drive omni-channel adoption by helping retailers adopt the new wallet and alternative payment innovations their customers are demanding,” said Jennifer Miles, executive vice president of North America for VeriFone. “VeriFone’s experience and assets enable us to manage the complexity of integrating these new technologies into the existing retail infrastructure, whether the format is NFC, QR code or the cloud.”
VeriFone’s customer base includes 75 percent of the top 200 largest retailers in the U.S., providing additional opportunities for cloud-based wallet acceptance.