The 2014 Ryder Cup at Gleneagles will welcome the first designated Worldwide Partner in the event’s history following an agreement between Standard Life Investments, Ryder Cup Europe and the PGA of America that will see the global asset management company become a Worldwide Partner to both the 2014 and 2016 Ryder Cups.
Never before has a company partnered with The Ryder Cup on both sides of the Atlantic, with the new ground-breaking agreement enabling Standard Life Investments to promote and market its association with The Ryder Cup on a truly global scale.
With a potential daily TV audience of 500 million people across 183 countries, The Ryder Cup has evolved into one of the sport’s most valuable and prestigious global brands, making it the perfect partner for a dynamic company such as Standard Life Investments.
Keith Skeoch, CEO, Standard Life Investments, said: "Standard Life Investments is thrilled to become the first Worldwide Partner of The Ryder Cup. This sponsorship complements our reputation as a leading global asset manager with strong performance and a distinctive team culture. It is an integral part of our long-term brand building strategy and is a perfect match in terms of our heritage, client base and strong team ethos."
Pete Bevacqua, Chief Executive Officer of the PGA of America, said: “We are delighted to welcome Standard Life Investments as a WorldwidePartner to both the 2014 and 2016 Ryder Cups in what is an historical agreement.
“We believe The Ryder Cup is among the most valuable sponsorship investments in sport and are confident that Standard Life Investments will reap tremendous value from their Worldwide Partnership on both sides of the Atlantic.
“This announcement follows the launch of the unified Ryder Cup global brand identity and the stated aim of Ryder Cup Europe and the PGA of America to secure global partnerships going forward.”
Richard Hills, Europe’s Ryder Cup Director, added: “As a company, with a strong global reach and Scottish heritage, Standard Life Investments share our commitment to teamwork and helping people achieve their full potential.
“We look forward to working closely with the Standard Life Investments team in delivering a world class Ryder Cup at The Gleneagles Hotel; a Ryder Cup that will create a positive and long lasting legacy for the game in the ‘Home of Golf’.”